From Jieyang to the World: Goodcen Hardware Secures China's Top Brand Awards and Expands Global Reach
Goodcen Hardware Announces 2025 Brand Upgrade: Wins "China Top Ten Brands" and Airs on CCTV
In 2025, Guangdong Goodcen Hardware Co., Ltd. has achieved significant milestones in brand building and market expansion. The company, headquartered in Jieyang, Guangdong, is a technology-driven enterprise integrating R&D, manufacturing, and sales. This year marks a pivotal chapter in its development.
Double Honors as "China Top Ten Brand"
Recently, the "China Top Ten Brands" selection event, hosted by China Brand Network, concluded after rigorous rounds of nomination, public voting, expert review, and on-site verification. Goodcen Hardware stood out among numerous competitors to win two prestigious titles: "China Top Ten Hardware Brands" and "China Top Ten Hinge Brands." These accolades not only affirm Goodcen's premium brand positioning but also solidify its leading role in China's hardware industry.
CCTV Debut Boosts Brand Influence
In March 2025, Goodcen Hardware made its debut on China Central Television (CCTV) with the brand slogan, "True craftsmanship shines where it's least visible." Broadcasting on the nation's most influential media platform further validates Goodcen's commitment to its "Global Premium Hardware Systems" positioning. The campaign aims to convey the brand's core promise: "return to product excellence and exceed customer expectations."
18 Years of Craftsmanship and Global Trust
Since its founding in 2008, Goodcen has embedded a spirit of craftsmanship into every production process. Its 10,000-square-meter facility is equipped with high-performance stamping machines and fully automatic intelligent assembly lines, supported by a team of over 100 skilled workers. All products undergo rigorous 72-hour salt spray tests and meet international standards including ANSI/BHMA and EU EN norms. Thanks to its unwavering quality, Goodcen has earned the trust of customers in 87 countries and regions, with exports reaching Europe, North America, the Middle East, and Southeast Asia.
Embracing Green Manufacturing and Smart Upgrades
In line with sustainable development, Goodcen prioritizes recyclable raw materials and uses eco-friendly coating technologies that reduce VOC emissions compared to traditional heavy-metal processes. Its window and door hardware systems incorporate multi-point locking for improved energy efficiency, while smart-controlled shading systems contribute to green building solutions. On the digital front, the company has implemented ERP and CRM systems, combined with an O2O business model to deliver integrated services. In 2025, the company officially changed its registered name from "Jieyang Goodcen Hardware Co., Ltd." to "Guangdong Goodcen Hardware Co., Ltd.," signaling an upgraded brand strategy and broader business scope.
Looking ahead, Goodcen Hardware remains committed to craftsmanship and innovation, focusing on the premium hardware market and expanding its global footprint. The company is steadily advancing toward its long-term vision of building a century-old, heritage brand.